Does size Matter? Kindle Fire Captures more than 50% of Android Tablet Market

Amazon Kindle Fire has Doubled its Share of the Android Tablet Market in Two Months.

The Kindle Fire, introduced to the market in November 2011, has seen a rapid adoption rate among buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the leading Android tablet by a long way. The Samsung’s Galaxy Tab family followed with a market share of 15.4 percent in February, followed by the Motorola Xoom with 7.0 percent share. The Asus Transformer and Toshiba AT100 rounded out the top five with 6.3 percent and 5.7 percent market share, respectively.

According to a comScore report, Tablet adoption among U.S. consumers continues to climb as more devices appealing to various price and feature preferences are introduced to the market. Screen size is perhaps the most outwardly apparent differentiator between devices, with the market offering consumers a wide variety of options such as the 10" Apple iPad, 9" Sony S1, 7" Amazon Kindle Fire and 5" Dell Streak. Analysis of page view consumption by screen size found a strong positive association between screen size and content consumption. Specifically, 10" tablets have a 39-percent higher consumption rate than 7" tablets and a 58-percent higher rate than 5" tablets.

I'm not sure a 5'' device should be called a tablet at all and Amazon still prefers to call it's flagship Kindle Fire 7 '' device an e-reader.

Jeff Bezos, founder and CEO of, said "I'm excited to announce that we now have more than 130,000 new, in-copyright books that are exclusive to the Kindle Store – you won’t find them anywhere else. Kindle is the bestselling e-reader in the world by far, and I assure you we'll keep working hard so that the Kindle Store remains yet another reason to buy a Kindle!"

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Author: Marc

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