39% of UK mobile gamers pay for their games
Posted by: Marc. B in Android Games, Apple, iPad, iPhone, iPod
Mobile Games Marketing research company Newzoo has released some interesting figures about the UK’s mobile gaming market. It seems that the number of mobile gamers in the UK has increased by 18% year-on-year to 23.9 million people, with 75% of gamers playing on smartphones and 17% playing on tablets.
More interesting maybe is that over a quarter (27%) of all UK gamers - (4.9 million people) - play on an iPhone, with an additional 3.4 million people playing games on an iPod Touch and 2.9 million using an iPad.
Figures released for March of this year show that Apple iOS devices earned 94% of mobile revenue generated by the top 200 grossing games across Apple and Google application stores. Most of this money is spent on in app purchases instead of the actual purchase of the game.
Peter Warman, CEO of Newzoo, said “When analyzing Apple’s successful monetization, there is one dominant factor outside of differences in audience demographics and preferences: Apple requires users to connect their credit card information directly to their account, thus creating a seamless purchase experience. I can hardly imagine any other company in the world that would be able to get away with this, including Google and Microsoft. Facebook can come a long way but Amazon clearly has the best chance and is proving this as we speak. The Kindle Fire, being the runner-up tablet in the US only 3 months after launch, has single-handedly doubled Android’s share of revenues in the US compared to European countries. It will do the same in the UK soon after launch, but the rest of Europe might be a different story.
How much do you spend a month on in app purchases?
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Marc. B
I love to cook and you will always find me in the kitchen. I’m also passionate about most things "Apple", so when I’m not cooking or eating I am engrossed in the iWorld culture. I currently reside in the beautiful Mediterranean City of Tel Aviv, I’m happily married to Annie with our first child due later this year. Come and join the conversation in the forum. http://forum.www.dailymobile.net
