Samsung has sat atop the global smartphone market for a few years, and that certainly does not look like changing anytime soon. However, the Korean company’s dominance is waning with the company declining over several consecutive quarters. The trend continued through the second frame of this year, allowing Apple to once again gain ground.
If you have followed this situation closely, you will know that while Apple has gained from Samsung’s declines, it is other companies that cause it. Apple’s iPhone has always been a phenomenal success, but Samsung growth and market dominance used to co-exist with Cupertino’s all-conquering smartphone. It is the emergence of brands like Xiaomi in Samsung’s key emerging markets that have hit the company most.
Perspective is necessary though, as Samsung is still comfortably the number one smartphone vendor in the world, with some 89 million sales through Q2. Most companies could not even manage half that figure, but it is a 7% dip fro Samsung from the 95 million units it sold through the same period last year. Apple’s iPhone 6 and iPhone 6 Plus continued to impress and recorded a massive 47.5 million units sales, allowing Cupertino’s market share to grow a sizeable 35% year-on-year.