We are considering the fact that Amazon France has cut the price of Microsoft’s new flagships (Lumia 950 and Lumia 950 XL) as bad news. It comes after the company slashed the price of the devices in the United Kingdom, and all this while the pair are only available for pre-order and have not even launched yet.
The smaller Lumia 950 pre-ordered in France for €562.6 ($619 USD). That is a 6% price cut from the original price, which was €599 ($660 USD). The bigger flagship oriented Microsoft Lumia 950 XL has been cut in price to €649 ($715 USD), whereas Amazon France wanted €699 ($770 USD) before.
Why is this bad news? Well lowering the price before launch suggests that there has not been the level of interest Microsoft predicted for the handsets. It is a problem the company faces across the board, trying to get it Windows smartphones noticed in a market dominated by Apple’s iOS and Google’s Android. Carriers are not quick to adopt Microsoft’s smartphones and as a consequence in the United States, the company’s home market, the Lumia 950 is only available through AT&T and Microsoft, while the Lumia 950 XL is only purchasable through the Microsoft Store.