Microsoft has always struggled to become a major player in the mobile hardware market, and it seems no matter what the company does changing the situation may be impossible. Let’s look at the last quarter, which was the fourth of 2015, including the Christmas period, and was the first in which the company’s new Windows 10 Mobile platform and related handsets were launched.
That seems like a recipe that could lead to some breakout success, after-all more consumers splash the cash during the holidays and Windows 10 Mobile is excellent, while the Lumia 950 and Lumia 950 XL flagship are pretty spiffing too.
However, sadly (and I mean that), Microsoft only managed to sell 4.5 million Lumia handsets, a number that also includes devices running the now older Windows Phone 8.1 and earlier builds. That is a huge 49% decrease year on year, while company’s like Apple, Samsung, and Huawei have numbers that are not worth comparing.
Why mention them you may ask? The reason is because they are the companies Microsoft wishes to compete with, but they are companies so far out of reach. It goes without saying, Redmond is not reliant on its hardware sales to make ends meet, so this is likely to be brushed off and the company will try again.