Smartphone sales a continuing their record breaking yearly trajectory says the IDC and the market is showing little signs of slowing, even though it should be. Indeed, considering around 25% of the world’s population now owns a smartphone, there seems to be little more room for growth. However, the nature of the smartphone market that sees consumers want to upgrade yearly still works hugely in its favor.
That’s the news from the IDC, which says sales of smartphones in 2015 reached a whopping 1.44 billion, which is a record and a fairly massive 10.1% increase compared to 2014. During the last three months of the year, 399.5 million handsets were sold, with Samsung out in front, followed by Apple.
The interesting thing is that those two giants are still leading by some distance, but the evidence is that the market is now brimming with competition. Saturation some might say, but then again it seems the likes of Samsung and Apple are not going to have it all their own way in coming years as customers now have a dizzying choice of quality products to choose from.