Sony’s Xperia Z3 unboxed underwater
Sep26

Sony’s Xperia Z3 unboxed underwater

Sony launched the Xperia Z3 and Z3 Compact back at the beginning of September while at the IFA trade show in Berlin. However, the company has avoided rolling out the devices properly and will start doing so during October, with the handsets available for pre-order in most countries. Sony will even launch the X3 range in the US and will be celebrating the launch with a special event in a couple of week’s time. It is around this time...

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Sony event scheduled for October 9th
Sep26

Sony event scheduled for October 9th

Sony is holding a special event in New York City on October 9th, but the Japanese company is unlikely to be rolling out a new product. Instead, the “In Demand” event is more likely a platform for the company to launch its new Xperia Z3 and Xperia Z3 Compact flagship smartphones in the United States. The nature of the event certainly points to that. The event will not be available on a live stream, it will be closed and will be hosted...

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Sony Xperia Z3 has the best battery of any smartphone
Sep22

Sony Xperia Z3 has the best battery of any smartphone

Sony’s IFA launch of the Xperia Z3 and Z3 Compact smartphones lacked the massive hype and showbiz of other launches this months from the likes of Samsung and Apple. For the most part, the Z3 feels like a small update of the Xperia Z2, a very good flagship device maybe, but not the absolute cutting edge. However, the Japanese giant did say that the Xperia Z3 had some aces up its sleeve, with battery life being touted as better than...

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Sony’s Xperia Z3 range is US bound
Sep19

Sony’s Xperia Z3 range is US bound

There have been some big changes in Sony’s mobile division over the last few weeks. The company rolled out the new Xperia Z3 flagship range (the Z3, Z3 Compact, and Z3 Tablet) at IFA in Berlin and then revealed yesterday that its high end device would be the focus of the company from now on. The ailing Japanese giant has gone some way to that new strategy by revealing that it will launch the Xperia Z3’s in the United States. That may...

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Sony loses interest in the mid-range market, to focus on premium
Sep17

Sony loses interest in the mid-range market, to focus on premium

Sony has dropped a bombshell today, albeit an expected one, as the company revealed it will be changing its mobile phone strategy and will focus less on mid-range and low end smartphones. Instead the struggling former giant of the Japanese electronics industry has said it will concentrate on pushing its high end models more, especially into growth in certain markets, such as the USA. The company said back at the end of the second...

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